Roblox Stock 2026: Price, Earnings and Analyst Views on RBLX
Roblox is an online platform where users play and create games. This article looks at the RBLX share price, the latest quarterly results, analyst views and the main risks for the shares.
Roblox stock (NYSE: RBLX) traded near $50 on 21 September 2026. That put the Roblox market cap at about $35.7 billion, based on Robinhood data.
The shares are still far below their record. The all-time closing high was $141.56 on 29 September 2025, according to MacroTrends.
The shares rose about 27% in the month to 19 September 2026. They were still down about 37% for the year as of mid-September. Past performance is not a reliable indicator of future results.
The main reason for the slide is slower spending on the platform. In Q2 2026, bookings grew just 8% to $1.56 billion. For Q3, the company guided bookings 14% to 18% lower year on year.
Engagement is still huge. Daily active users averaged 123 million in Q2 2026, up 10% on a year earlier.
If you are thinking about how to buy Roblox stock, Admirals offers RBLX shares through its Investment Account. You can also trade CFDs on Roblox shares through a trading account. Product availability depends on your country of residence. Capital is at risk, and CFDs carry a high risk of losing money rapidly due to leverage.
The information in this article is provided for educational purposes only and does not constitute financial advice. Consult a financial advisor before making investment decisions.
RBLX at a Glance
| Item | Figure |
|---|---|
| Ticker and exchange | RBLX, New York Stock Exchange |
| Share price (21 Sep 2026, intraday) | About $49.94 |
| Market capitalisation | About $35.7bn |
| 52-week range | $33.88 to $142.00 |
| Q2 2026 revenue | $1.469bn, up 36% year on year |
| Q2 2026 bookings | $1.557bn, up 8% year on year |
| Dividend | Roblox does not pay one |
| Next results | Q3 2026, date to be confirmed by Roblox |
What Is Roblox?
Roblox is an online platform where people play and build 3D games made by other users. It was founded in 2004 by David Baszucki and Erik Cassel. The company is based in San Mateo, California. Players join Roblox games for free.
Creators build them in Roblox Studio, the free development tool. This model has a big advantage. Millions of creators develop new games, so Roblox does not carry the cost of making them. It does have to keep the platform safe and attractive for those creators. Money flows through Robux, the platform’s virtual currency. Players buy Robux and spend them in games or on avatar items.
How Roblox Makes Money
| Revenue source | How it works |
|---|---|
| Robux purchases | Players buy virtual currency in the app or on the web. |
| Roblox gift card sales | Prepaid cards sold in shops are redeemed for Robux or credit. |
| Roblox Premium | A monthly subscription that pays a regular Robux stipend. |
| Advertising and partnerships | Brands pay for ads and branded experiences on the platform. |
The Roblox Premium price depends on the tier and the country. Roblox’s own site is the best place to check it. Creators get a share of what players spend. From 8 June 2026, US creators of games for age-verified users aged 18 and over earn 37.8% of in-game revenue, up from 26.6%, as reported by TheStreet.
Bookings vs Revenue: The Number That Moves the Stock
Revenue and bookings tell different stories at Roblox. Bookings show what players spent in the quarter.
Revenue spreads most of that spending over an estimated 27 months, per the Q2 2026 shareholder letter. So revenue can keep growing while bookings fall. Roblox expects exactly that in Q3 2026.
From Pandemic Boom to the NYSE
For most of its history Roblox had a fairly small user base. Growth picked up in the second half of the 2010s. Then the pandemic changed everything.
Lockdowns kept people at home in 2020. Many turned to games, and Roblox became a place to meet friends. Users even hosted virtual birthday parties there.
The numbers jumped. In the first nine months of 2020, Roblox had 31 million daily active users, up 82% on a year earlier. Third-quarter revenue rose 91% to $242.2 million.
Losses grew too. Roblox lost $203 million in the nine months to September 2020, on revenue of $589 million. Higher spending on infrastructure and research drove most of that loss.
Why Roblox Chose a Direct Listing
Roblox first planned a traditional IPO for December 2020. Airbnb and DoorDash then soared on their debuts, and Roblox reportedly worried about leaving money on the table. It postponed the IPO.
The company switched to a direct listing. In this route, existing shareholders and employees sell their shares straight to new investors on the exchange. Before listing, Roblox raised $520 million in January 2021. That round valued it at about $29.5 billion, roughly seven times its February 2020 valuation of $4 billion. Altimeter Capital and Dragoneer Investment Group led the round. Warner Music Group also took part.
Roblox joined the NYSE on 10 March 2021. The exchange set a reference price of $45, and the shares opened at $64.50.
Roblox Then and Now
| Metric | 2020 | Latest |
|---|---|---|
| Daily active users | 31m (first nine months of 2020) | 123m (Q2 2026) |
| Revenue | $589m (first nine months of 2020) | $4.89bn (full year 2025) |
| Company value | About $29.5bn (January 2021 funding round) | About $35.7bn (21 Sep 2026) |
| Net result | $203m loss (first nine months of 2020) | $1.07bn loss (full year 2025) |
2020 figures come from Roblox’s listing documents filed with the SEC. Past performance is not a reliable indicator of future results.
Roblox Stock Today: Price History Since Listing
| Date | Event | Price |
|---|---|---|
| 10 Mar 2021 | Direct listing on the NYSE | Reference price $45 |
| 29 Sep 2025 | All-time closing high | $141.56 |
| Past 52 weeks | Lowest traded price | $33.88 |
| 19 Aug to 19 Sep 2026 | One-month change | About +27% |
| 21 Sep 2026 | Intraday price | About $49.94 |
Past performance is not a reliable indicator of future results. Price data from MacroTrends and Investing.com.
The Roblox stock price fell hard after the Q2 report. Shares dropped about 14% in after-hours trading on 30 July 2026, to $41.94, according to Investing.com.
They climbed again after the Roblox Developers Conference (RDC) on 11 September. On 14 September the stock rose about 10% in one session, to roughly $50, as reported by 24/7 Wall St. In the month to 19 September, the share price traded between a low of $37.20 and a high of $51.30, according to Investing.com. Past performance is not a reliable indicator of future results.
Why Roblox Shares Fell in 2026
- Roblox rolled out age checks for chat in January 2026, which slowed new sign-ups.
- Russia banned the platform in December 2025 and lifted the ban in June 2026.
- A new recommendation algorithm pushed players towards games that keep them longer and earn less per hour.
- Some investors worried that AI tools could make it easier for rivals to build games.
- Management cut its full-year bookings growth guidance to 8% to 12% in April, then stopped giving annual guidance in July.
How to Read the Roblox Stock Chart
The RBLX chart shows two very different phases over the last year. The first was a climb to the September 2025 peak, helped by viral hit games. The second was a long slide into the summer of 2026. Past performance is not a reliable indicator of future results.
You can view the chart on MetaTrader 5 or on the Admirals Platform, which uses TradingView charts.
Roblox Earnings: Q2 2026 in Numbers
Roblox reported Q2 2026 results on 30 July 2026. The figures below come from its earnings release filed with the SEC.
| Metric | Q2 2026 | Year-on-year change |
|---|---|---|
| Revenue | $1,469m | +36% |
| Bookings | $1,557m | +8% |
| Consolidated net loss | $185m | Narrowed from $280m |
| Adjusted EBITDA | $152m | Up from $18m |
| Operating cash flow | $318m | +60% |
| Free cash flow | $294m | +66% |
| Average daily active users | 123m | +10% |
| Hours engaged | 29bn | +5% |
| Monthly unique payers | 27m | +15% |
| Average bookings per DAU | $12.66 | Down 2% |
| Cash, equivalents and investments | $6.1bn | As at 30 June 2026 |
Users aged 18 and over grew fastest. Their daily active users rose 32% and their hours rose 27%, according to Outlook Respawn. Japan and India also grew strongly.
Quarter by Quarter: Users and Bookings
| Quarter | Average DAU | Bookings growth year on year |
|---|---|---|
| Q3 2025 | 151.5m | +70% |
| Q4 2025 | 144m | +63% |
| Q1 2026 | 132m | +43% |
| Q2 2026 | 123m | +8% |
| Q3 2026 (guidance) | Sequential rise expected | -18% to -14% |
Sources: company filings and Investing.com. Guidance is a company estimate, and actual results may differ.
The figures suggest that users and spending peaked in the second half of 2025, then cooled as safety changes took effect.
Full-Year 2025 Snapshot
| Metric | 2025 | Change vs 2024 |
|---|---|---|
| Revenue | $4.89bn | +36% |
| Bookings | $6.8bn | +55% |
| Net loss | $1.07bn | Wider than $0.94bn |
| Average daily unique paying users | 1.8m | Up from 1.0m |
Sources: Roblox 2025 annual report (Form 10-K) and WN Hub.
Is Roblox profitable? On a GAAP basis it is still loss-making. Its operating cash flow has been positive, with $318 million in Q2 2026.
What Management Said
The shareholder letter says the new algorithm ‘intentionally provides more impressions for highly retentive games at the expense of near term monetization’. Source: Roblox Q2 2026 shareholder letter.
CFO Naveen Chopra said internal tests suggest better retention should eventually offset the bookings hit. He did not give a timeline, according to Yahoo Finance. Roblox now gives quarterly guidance only. The company said annual guidance was unhelpful for investors, given its long-term focus.
Q3 2026 Guidance
| Measure | Low | High |
|---|---|---|
| Revenue | $1,413m (+4%) | $1,490m (+10%) |
| Bookings | $1,576m (-18%) | $1,653m (-14%) |
| Consolidated net loss | $348m | $307m |
| Adjusted EBITDA | $0m | $41m |
| Operating cash flow | $110m | $175m |
| Free cash flow | -$60m | $5m |
Source: Roblox Q2 2026 earnings release.
Management said it expects a sequential rise in DAUs in Q3. It also said the weaker spending seen in Q2 is likely to continue. BTIG has said it expects Q3 results above estimates. That is the view of one firm, and actual results may differ.
Roblox Analyst Views: Published Ratings and Price Targets
Analysts updated their views after RDC 2026. Their ratings and price targets differ widely.
| Firm | Rating | RBLX price target | Previous target |
|---|---|---|---|
| Wells Fargo | Overweight | $64 | $46 |
| Roth Capital | Buy | $60 | $55 |
| Oppenheimer | Outperform | $50 | $82 |
| BofA Securities | Neutral | $48 | $44 |
| Wedbush | Neutral | $48 | $40 |
| BTIG | Sell | $41 | $30 |
| Jefferies | Hold | $38 | Not stated |
Sources: Yahoo Finance and Parameter. Wedbush and Roth updates were reported by 24/7 Wall St. and CNN Markets in September 2026. Price targets are third-party opinions. They change often and are not a reliable indicator of future performance.
Wells Fargo said it believes the business has bottomed and a positive turn is under way. BTIG, which rates the stock Sell, warned that new distribution and ad changes could strain developer relationships over time.
Arguments on Each Side
| Supportive factors | Negative factors |
|---|---|
| Roblox Everywhere could bring games to app stores and web browsers. | Q3 bookings are guided 14% to 18% lower year on year. |
| Daily creator payouts through Roblox Wallet may attract more developers. | Average bookings per DAU fell 2% in Q2 2026. |
| Daily active users aged 18 and over grew 32% in Q2. | Regulatory pressure over child safety is rising. |
| Roblox held $6.1bn in cash and investments at the end of June. | GAAP losses continue, with a Q3 net loss guided at $307m to $348m. |
RDC details from Proactive Investors.
Roblox Stock News: Catalysts to Watch
| Catalyst | Why it matters | Where to track it |
|---|---|---|
| Q3 2026 results | First quarter with bookings guided lower | Roblox investor relations |
| Roblox Everywhere roll-out | Could widen reach beyond the app | Roblox news releases |
| EU Digital Services Act status | Stricter duties for very large platforms | European Commission |
| US Senate inquiry and state lawsuits | Legal costs or product limits are possible | Court and SEC filings |
| GTA 6 release | A major rival for players’ time, per BofA | Industry news |
| US interest rates | Rate moves can shift how growth stocks are valued | Federal Reserve statements |
The regulatory load is growing. A US Senate inquiry opened in August 2026, and around ten states are involved in lawsuits or settlements. The European Commission has also placed the platform under its strictest Digital Services Act rules, as reported by 24/7 Wall St.
At RDC 2026, Roblox showed Roblox Everywhere and Roblox Offline. It also expanded its Build tool, which creates games from text prompts, into public alpha in Singapore and Serbia.
Macro matters too. The Fed raised rates to 3.75% to 4.00% on 16 September 2026, as covered in our article on the Fed decision. Rate changes can affect how the market values loss-making growth companies. The effect varies over time.
Roblox Valuation and Market Cap
At about $35.7 billion, the market value equals roughly 7.3 times 2025 revenue of $4.89 billion. That figure is our own calculation ($35.7bn market value ÷ $4.89bn 2025 revenue ≈ 7.3).
A price-to-earnings ratio is of little use here, because Roblox is loss-making. Many analysts value it on enterprise value to EBITDA. BofA, for example, uses 20 times its 2027 EV/EBITDA estimate.
| Valuation measure | Value | Note |
|---|---|---|
| Market capitalisation | About $35.7bn | Robinhood, 21 Sep 2026 |
| Price to 2025 revenue | About 7.3x | Our calculation |
| Price-to-earnings ratio | Negative | The company made net losses |
| Cash and investments | $6.1bn | As at 30 June 2026 |
You can compare RBLX with other listed companies in Macroscope, our stock screening tool.
Does Roblox Pay a Dividend?
Roblox does not pay a dividend. The company has never declared or paid a cash dividend, according to its annual report.
Roblox reinvests its cash in infrastructure and AI tools. Any return for shareholders therefore depends on the share price alone.
How to Buy Roblox Stock
There are two main ways to get exposure. You can own Roblox shares outright, or you can trade a contract for difference (CFD) on their price.
- Choose between owning the shares and trading a CFD on them.
- Open an investment account for shares or a trading account for CFDs.
- Complete the identity checks, which are a regulatory requirement.
- Search for the ticker RBLX on your chosen platform.
- Decide your position size and your risk limits before you place any order.
| Feature | Owning RBLX shares | CFD on RBLX |
|---|---|---|
| What you hold | The shares themselves | A contract on the share price |
| Leverage | Not used | Used, which magnifies gains and losses |
| Profiting from falls | Only by selling shares you hold | A short position is possible and carries its own risks |
| Overnight costs | Not charged | Overnight financing may apply |
| Main risk | The share price can fall | You can lose money rapidly because of leverage |
You can learn more about CFDs on shares before choosing a product.
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
Fractional shares let you buy part of a share. Minimum amounts and fees depend on your account and where you live. Check Fees and Charges before you trade. Costs can include spreads, commissions, overnight swap fees and currency conversion fees, depending on the product and account.
You can practise on a demo account first. It uses virtual money, so you can learn the platform without risking capital.
How the Market Has Reacted Around Roblox Earnings
Roblox shares have made large moves after recent results. After the Q2 2026 report they fell about 14% in after-hours trading. After the Q1 2026 report the after-hours move was much smaller, at about 2%. Past performance is not a reliable indicator of future results.
Some market participants review a few points around each report.
- They compare reported bookings with the company’s own guidance range.
- They look at daily active users and hours engaged for signs of a trend.
- They read the shareholder letter for any change to guidance.
- They check how the share price moved after past reports.
This is general information about how markets tend to work. It is not a suggestion to trade around earnings.
Our article on how to trade Affirm after its earnings shows how an earnings review can be structured.
Prices can gap past a stop-loss level after results. Stop-loss orders are not guaranteed, so a loss can be larger than planned. Our risk management guide explains the main tools.
Risks of Investing in Roblox Shares
- Bookings are guided to fall 14% to 18% year on year in Q3 2026.
- Roblox is still loss-making on a GAAP basis.
- Child safety rules and lawsuits could raise costs or limit features.
- A large part of spending depends on viral hit games, which are hard to predict.
- The shares can move sharply, with a 52-week range from $33.88 to $142.00. Past performance is not a reliable indicator of future results.
- Investors outside the US face currency risk, because RBLX trades in US dollars.
Unfamiliar terms are explained in our trader’s glossary.
Roblox Investor Relations and Primary Sources
The best place for official data is the Roblox investor relations site. It hosts shareholder letters and earnings webcasts.
- The Q2 2026 shareholder letter explains the algorithm change in Roblox’s own words.
- The Q2 2026 earnings release on SEC EDGAR contains the full Q3 guidance table.
- The 2025 annual report (Form 10-K) covers the main risks and the dividend policy.
- The Q1 2026 earnings release shows the earlier full-year guidance that was later withdrawn.
On its Q1 2026 call, Roblox told listeners: ‘You should not rely on our forward-looking statements as predictions of future events.’ Source: Q1 2026 earnings call transcript.
Roblox Stock FAQ
What is the Roblox stock ticker?
Roblox trades on the New York Stock Exchange under the ticker RBLX, and its shares are priced in US dollars.
What is the Roblox stock price today?
RBLX traded near $50 on 21 September 2026. Prices change constantly, so check a live quote before relying on it.
Does Roblox pay a dividend?
Roblox has never declared or paid a cash dividend, according to its latest annual report filed with the SEC.
When are the next Roblox earnings?
Roblox usually reports third-quarter results in late October or early November. The exact date appears on its investor relations site.
What is the Roblox market cap?
Roblox had a market capitalisation of about $35.7 billion on 21 September 2026, based on Robinhood data.
Is Roblox profitable?
Roblox is loss-making on a GAAP basis. It posted a net loss of $185 million in Q2 2026.
What do analysts say about Roblox stock?
Views are split. Published ratings range from Sell to Buy, with targets from $38 to $64 in September 2026. Price targets are not a reliable indicator of future performance.
How can I buy Roblox shares?
You can own RBLX shares through an investment account or trade a CFD on its price. CFDs carry high risk.
What are Roblox bookings?
Bookings measure what players spent on the platform in a period. Revenue spreads most of that over 27 months.
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