How to Trade Nike After Fiscal Q3 2025 Performance
Founded in 1964, Nike is now one of the world's largest sportswear companies. It sponsors high-profile athletes, sports teams and events globally. Its core business is to provide sports shoes, clothing and accessories. Since its pandemic low in 2020, the stock rallied over 190% to an all-time high in November 2021. Since then the stock has collapsed over 60% and is only a few percentage points away from its 2020 pandemic low.
Learn more about Nike's fiscal third-quarter 2025 performance and what analysts are forecasting for the stock.
This material is for informational purposes only and not financial advice. Consult a financial advisor before making investment decisions.
| Stock: | Nike Inc. (class B) |
| Symbol for Invest.MT5 Account: | NKE |
| Date of Idea: | 25 March 2025 |
| Time Line: | 1 - 12 months |
| Entry Level: | $62.00 |
| Target Level: | $120.00 |
| Position Size for Invest.MT5 Account: | Max 5% |
| Risk: | High |
- The Invest.MT5 account allows you to buy real stocks and shares from some of the largest stock exchanges in the world.
- Risk Warning: Past performance is not a reliable indicator of future results or future performance. All trading is high risk, and you can lose more than you risk on a trade. Never invest more than you can afford to lose as some trades will lose and some trades will win. Start small to understand your own risk tolerance levels or practice on a demo account first to build your knowledge before investing.
- Trading is not suitable for everyone. Trading is highly speculative and carries a significant risk of loss. While it offers potential opportunities, it also involves high volatility, and leveraged trading can amplify both gains and losses. Retail investors should fully understand these risks before trading.
Nike Fiscal Q3 2025 Performance
Here are some of the key highlights from the fiscal third-quarter 2025 earnings report from Nike:
- Earnings per share: 54 cents vs 29 cents expected
- Revenue: $11.27 billion vs $11.01 billion expected
- Net income: $794 million compared with $1.17 billion a year earlier
- Sales down around 9% from the prior year with profits down 32%
Nike beat analyst expectations on both earnings per share and revenue. After strong gains during the December period, it experienced a double-digit slowdown in line with other competitors and the retail sector. Even though the headline figures were positive, its share price dropped around 7% on the earnings release.
Analysts and investors were concerned by the management team's forward guidance. It stated that it expects a sales decline in the fiscal fourth quarter to be at the low end of the mid-teens range which was far worse than analysts were expecting.
CEO Elliott Hill, who left in Nike in 2020 after 32 years at the company where he started as an intern, has now returned to try and turn the company around. His focus has been to win back its wholesale partners, bring back athletes that went to new competitors and reignite innovation.
So far, the turn around hasn't yet been fruitful and there are some major headwinds yet to unravel. US retail sales over the past few months have come out worse than expected as consumer sentiment has fallen. On top of this, President Donald Trump placed a new 20% tariff on goods imported from China.
This is a major issue for Nike as around 24% of its manufacturing suppliers come from China. Some of these headwinds are just a few reasons why many more analysts are now moving to a hold rating on the stock as shown below.
Nike Stock Forecast - What do the Analysts Say?
According to 30 analysts polled by TipRanks for an Nike stock forecast in the past 3 months, there are currently 17 buy, 13 hold and 0 sell ratings on the stock. The highest price level for a Nike stock forecast is $120.00 with the lowest price target at $64.00.
The average price target for a Nike stock forecast is $85.96.
An Example Trading Idea for the Nike Stock Price
The following trading examples are for educational purposes only and do not constitute investment advice. Investors should conduct independent research before making trading decisions.
An example trading idea for the Nike share price could be as follows:
- Buy the stock on a pullback to just above the 2020 pandemic low at $62.00 to allow for volatility.
- Target just below the highest analyst price target of $120.00.
- Keep your risk small at a maximum of 5% of your total account.
- Time Line = 1 – 12 months
- If you buy 10 Nike shares:
- If target is reached = $580.00 potential profit [($120.00 - $62.00) * 10 shares].
Remember that markets go up and down. In fact, the stock price may even go much further down, especially as it is down over 60% from its record high in November 2021 and there are major headwinds due to President Donald Trump's trade tariffs and weakening consumer sentiment.
It is important to exercise good risk management and always know how much you could potentially lose on a trade and the risks involved, as well as the costs.
With the Admiral Markets Invest.MT5 account you can buy and sell US stocks with a commission from $0.02 per share. This means buying 10 shares in Nike stock would result in a commission of $0.20 ($0.02 * 10 shares) for executing a per-side transaction.
However, there is a minimum transaction fee of $1. So, the example trading idea above would result in a commission of $1 overall.
How to Buy Nike Stock in 4 Steps
With Admiral Markets, you can buy shares in US companies like Nike with a commission from $0.02 per share and a minimum commission of $1.
- Open an account with Admiral Markets to access the dashboard.
- Click on Trade or Invest on one of your live or demo accounts to open the web platform.
- Search for your stock in the search window at the top.
- Input your entry, stop-loss and take profit levels in the trading ticket.
Do You See the Nike Stock Price Moving Differently?
If you believe there is a higher chance the share price of Nike will move lower, then you can also trade short using CFDs (Contracts for Difference). However, these have higher associated risks and are not suitable for all investors. Learn more about CFDs in this How to Trade CFDs article.
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4. The Analysis is prepared by an analyst (hereinafter “Author”). The Author, Jitanchandra Solanki, is an employee of Admiral Markets. This content is a marketing communication and does not constitute independent financial research.
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