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Harley-Davidson Inc

Open

SectorConsumer cyclical

28.23 -0.53

Overview

Share price change

24h

Current

Min

27.93

Max

28.45

Key metrics

By Trading Economics

Income

-50M

-25M

Sales

-69M

1.1B

P/E

Sector Avg

15.433

36.899

EPS

0.75

Dividend yield

2.64

Profit margin

-2.245

Employees

5,500

EBITDA

-88M

1.5M

Recommendations

By TipRanks

Recommendations

Neutral

12 Months Forecast

-2.02% downside

Dividends

By Acuity

Dividend yield

Sector Avg

2.64%

2.97%

Next Earnings

3 Nov 2026

Next Dividend date

23 Sept 2026

Next Ex Dividend date

9 Sept 2026

Market Stats

By TradingEconomics

Market Cap

-37M

2.9B

Previous open

28.76

Previous close

28.23

News Sentiment

By Acuity

83%

17%

304 / 330 Consumer cyclical

Harley-Davidson Inc Chart

Past performance is not a reliable indicator of future results.

Related News

22 Aug 2026, 00:02 UTC

Harley-Davidson shares declined in after-market trading, diverging from broader market gains despite earlier rebounding from a session low. No specific news was identified.

21 Aug 2026, 23:22 UTC

Harley-Davidson Inc shares are lower in after-market hours, with no specific news identified. Overall trading has been weak despite remaining above the 20-day moving average.

19 Aug 2026, 19:36 UTC

Harley-Davidson Inc shares are higher during Wednesday's session, reflecting broader market positivity. The stock remains above its 20-day moving average.

18 Aug 2026, 20:04 UTC

Harley-Davidson shares are higher today, supported by gains in the Motorcycle Manufacturers sub-sector. The stock has seen modest growth since Monday's close.

17 Aug 2026, 20:06 UTC

Correlated Moves

Harley-Davidson shares are lower today amid a decline in the Motorcycle Manufacturers sub-sector and a decrease in the Russell 2000 Index.

14 Aug 2026, 22:01 UTC

Harley-Davidson Inc shares are lower in after-market hours amid a broader market decline following a surprising drop in U.S. retail sales for July.

13 Aug 2026, 20:02 UTC

Macro Event

Harley-Davidson shares are higher, supported by positive movements in the Motorcycle Manufacturers sub-sector and favorable U.S. Treasury Bill Auction yields.

12 Aug 2026, 21:01 UTC

Harley-Davidson shares are lower in after-market trading amid broader market weakness. The stock remains below its 20-day moving average with no specific news identified.

11 Aug 2026, 23:01 UTC

Harley-Davidson shares are higher in after-market trading, continuing a trend of gains over the past three sessions and exceeding the 20-day moving average.

10 Aug 2026, 20:06 UTC

Correlated Moves
News

Harley-Davidson shares are higher, despite Zacks lowering its Q4 2026 EPS estimate to -$0.90 while maintaining a "Hold" rating.

6 Aug 2026, 20:06 UTC

Correlated Moves

Harley-Davidson shares are lower, influenced by declines in the Motorcycle Manufacturers sub-sector and broader market weakness. The Russell 2000 Index is also down.

5 Aug 2026, 20:06 UTC

Correlated Moves

Harley-Davidson Inc shares are trading lower, following a recent trend of higher daily closes and aligning with declines in correlated assets.

4 Aug 2026, 20:04 UTC

News
Correlated Moves
Social Media

Harley-Davidson shares rise as Director Daniel Nova reports a $982,700 insider purchase. The stock reflects broader market strength amid positive revenue growth.

3 Aug 2026, 23:02 UTC

Harley-Davidson shares are higher in after-market hours, driven by a significant upward trend in the Motorcycle Manufacturers sub-sector.

31 Jul 2026, 19:46 UTC

Correlated Moves

Harley-Davidson shares decline amid broader market pressures and inflation concerns. The stock remains below its 20-day moving average after three consecutive lower sessions.

30 Jul 2026, 20:09 UTC

Correlated Moves

Harley-Davidson Inc shares are lower, impacted by declines in the Motorcycle Manufacturers sub-sector and correlated assets like Winnebago Industries Inc.

29 Jul 2026, 23:03 UTC

Harley-Davidson shares declined after-market, influenced by rising geopolitical tensions and mixed global market performance. The stock remains below its 20-day moving average.

28 Jul 2026, 21:01 UTC

Harley-Davidson Inc shares are lower in after-market hours, continuing a trend of weak performance amid significant declines in Asian indices.

27 Jul 2026, 19:42 UTC

News

Harley-Davidson shares are lower amid concerns over low demand and weak motorcycle sales, with a GAAP operating margin of only 5%.

24 Jul 2026, 19:42 UTC

Correlated Moves

Harley-Davidson shares are lower today, impacted by a decline in the Motorcycle Manufacturers sub-sector and a drop in the Russell 2000 Index.

23 Jul 2026, 19:51 UTC

News
Correlated Moves

Harley-Davidson's stock is lower after Q2 earnings showed a 26% drop in net income to $80 million and a revenue decline to $1.23 billion.

22 Jul 2026, 19:02 UTC

Correlated Moves
News

Harley-Davidson Inc shares are lower as the company prepares to report second-quarter earnings amid expectations of a revenue decline and broader market weakness.

21 Jul 2026, 19:21 UTC

Correlated Moves
News

Bank of America maintains earnings estimates for Harley-Davidson ahead of its quarterly report. The firm projects second-quarter shipments at 40,023 motorcycles.

20 Jul 2026, 23:56 UTC

Harley-Davidson Inc shares are higher in after-market trading, recovering from an earlier dip and positioning above the 20-day moving average.

Peer Comparison

Price change

Harley-Davidson Inc Forecast

Price Target

By TipRanks

-2.02% downside

12 Months Forecast

Average 27.63 USD  -2.02%

High 33 USD

Low 17 USD

Based on 9 Wall Street analysts offering 12 month price targets forHarley-Davidson Inc - Dist in the last 3 months.

Rating Consensus

By TipRanks

Neutral

9 ratings

4

Buy

3

Hold

2

Sell

Sentiment

By Acuity

304 / 330 Consumer cyclical

News Sentiment

Very Strong Bearish Evidence

Volatility

Below average

News Volume (RCV)

Below average

Financials

Selling and administration expenses

Operating expenses

Pre-tax profit

Sales

Cost of sales

Gross profit on sales

Interest expense on debt

EBITDA

Operating profit

$

About Harley-Davidson Inc

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
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