How to Trade Nike After Fiscal Q2 2025 Performance

Founded in 1964, Nike now has an estimated 30% market share of the global athletic footwear industry, far exceeding competitors such as Adidas, Puma and Under Armour. However, Nike's share price is down nearly 60% from its all-time high recorded in November 2021 and is now approaching price levels not seen since before the pandemic. 

Learn more about Nike's fiscal second-quarter 2025 performance and what analysts are forecasting for the stock. 

• The Invest.MT5 account allows you to buy real stocks and shares from some of the largest stock exchanges in the world.

All trading is high risk and you can lose more than you risk on a trade. Never invest more than you can afford to lose, as some trades will lose and some trades will win. Start small to understand your own risk tolerance levels or practice on a demo account first to build your knowledge before investing.

Nike Fiscal Q2 2025 Performance

Here are some of the key highlights from the fiscal second-quarter 2025 earnings report from Nike:  

• Earnings of 78 cents vs 63 cents expected 
• Revenue of $12.35 billion vs $12.13 billion expected 
• Net income down to $1.16 billion vs $1.03 billion a year earlier 
• Store and online sales down 13% with wholesale revenues down 3% 

On the face of it, Nike beat analyst estimates for both earnings per share and revenue figures. Sales in North America were down 8% to $5.18 billion but this was higher than analyst estimates of $5.01 billion. A 17% drop in sales at Converse, which Nike acquired in 2003, dragged down the overall performance of the company.  

Sales were down in all regions, but still higher than analyst estimates except for China. The declining revenue and profit have been blamed on deep discounting. Nike has relied heavily on promotions to drive sales and now has a very high old inventory load which it will need to liquidate through less profitable channels.  

Nike's new CEO Elliott Hill has been recruited to turn the company around. Starting as an intern in 1980, Hill left the company in 2020. In the earnings call, Hill announced plans to undo much of what his predecessor did citing the company spent too much on driving online sales, paying for marketing and isolating its wholesale partners.  

Hill has already made a few waves in the industry. After courting other bidders, Nike has beaten the competition and has managed to renew its contracts to now be the official uniform provider for the NFL, MLB and NBA.  

However, the turnaround may take some time, which is one reason why more analysts are moving to a hold rating on the stock, as highlighted below.

Nike Stock Forecast - What do the Analysts Say?

According to 32 analysts polled by TipRanks for an Nike stock forecast in the past 3 months, there are currently 15 buy, 17 hold and 0 sell ratings on the stock. The highest price level for a Nike stock forecast is $120.00 with the lowest price target at $69.00. 

The average price target for a Nike stock forecast is $86.57.

An Example Trading Idea for the Nike Stock Price

An example trading idea for the Nike share price could be as follows:

• Buy the stock on a move to the lowest analyst price target for the stock which is also around the low of 2020 at $69.00 to allow for volatility. 
• Target just below the highest analyst price target of $120.00. 
• Keep your risk small at a maximum of 5% of your total account. 
• Time Line = 1 – 6 months 
• If you buy 10 Nike shares: 
• If target is reached = $510.00 potential profit [($120.00 - $69.00) * 10 shares].

Remember that markets go up and down and it is unlikely the share price will move up in a straight line. In fact, it may even go much further down before it rises, especially as the stock is currently down on the year, and is nearly 60% lower from its record high from 2021.

Be sure to exercise good risk management and always know how much you could potentially lose on a trade and the risks involved, as well as the costs.

With the Admiral Markets Invest.MT5 account you can buy and sell US stocks with a commission from $0.02 per share. This means buying 10 shares in Nike stock would result in a commission of $0.20 ($0.02 * 10 shares) for executing a per-side transaction.

However, there is a low minimum transaction fee of $1. So, the example trading idea above would result in a commission of just $1 overall.

How to Buy Nike Stock in 4 Steps  

With Admiral Markets, you can buy shares with a commission of just $0.02 per share and a low minimum commission of just $1 on US stocks. 

1. Open an account with Admiral Markets to access the dashboard.
2. Click on Trade or Invest on one of your live or demo accounts to open the web platform.
3. Search for your stock in the search window at the top.
4. Input your entry, stop-loss and take profit levels in the trading ticket.

Click on the banner below to trade Nike stock today ▼▼▼ 

Do You See the Nike Stock Price Moving Differently?   

Remember that all analytics and trading ideas are based on the personal view and experience of the author.

If you believe there is a higher chance Nike share price will move lower, then you can also trade short from a CFD (Contracts for Difference) trading account which Admiral Markets also provide.

The Trade.MT5 and Trade.MT4 account allows you to speculate on the price direction of stocks and shares using CFDs.

This means you can trade long and short to speculate on rising and falling stock prices.

INFORMATION ABOUT ANALYTICAL MATERIALS: 

The given data provides additional information regarding all analysis, estimates, prognosis, forecasts, market reviews, weekly outlooks or other similar assessments or information (hereinafter “Analysis”) published on the websites of Admiral Markets investment firms operating under the Admiral Markets trademark (hereinafter “Admiral Markets”) Before making any investment decisions please pay close attention to the following: 

• This is a marketing communication. The content is published for informative purposes only and is in no way to be construed as investment advice or recommendation. It has not been prepared in accordance with legal requirements designed to promote the independence of investment research, and that it is not subject to any prohibition on dealing ahead of the dissemination of investment research.
• Any investment decision is made by each client alone whereas Admiral Markets shall not be responsible for any loss or damage arising from any such decision, whether or not based on the content.
• With view to protecting the interests of our clients and the objectivity of the Analysis, Admiral Markets has established relevant internal procedures for prevention and management of conflicts of interest.
• The Analysis is prepared by an independent analyst Jitanchandra Solanki, Freelance Contributor (hereinafter "Author") based on personal estimations.
• Whilst every reasonable effort is taken to ensure that all sources of the content are reliable and that all information is presented, as much as possible, in an understandable, timely, precise and complete manner, Admiral Markets does not guarantee the accuracy or completeness of any information contained within the Analysis.
• Any kind of past or modelled performance of financial instruments indicated within the content should not be construed as an express or implied promise, guarantee or implication by Admiral Markets for any future performance. The value of the financial instrument may both increase and decrease and the preservation of the asset value is not guaranteed.
• Leveraged products (including contracts for difference) are speculative in nature and may result in losses or profit. Before you start trading, please ensure that you fully understand the risks involved.