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The Best Shares to Buy in 2019

Reading time: 13 minutes

2018 was a roller coaster ride for investors. Trump's tariffs, US midterm elections, Brexit, rising interest rates and China all took centre stage. However, the volatility of 2018 has set up 2019 to be a very exciting year. A year which will mark 10 years since the last financial recession ended.

Best Shares To Buy

It seems like there has never been a better time to start learning how to invest in stocks. But, with increasing activity on the global economic and political scene, identifying the best shares to buy in 2019, whilst keeping your portfolio diversified, will require looking at international markets.

This article will discuss:

  • How you can access international markets to build a diversified portfolio
  • The best shares to buy in 2019 for the UK and European markets
  • The top shares to buy in the US markets
  • How to invest in stocks, the best shares to buy today, and how to trade stocks from international markets.

Let's start with the best stocks to buy in 2019 for the UK and European markets, and what makes each of them special. Remember that an individual stock's performance can overperform or underperform, and that past results do not predict future results.

The Best Shares for UK and European Markets

It is no secret that 2018 has been tough for UK and European stock markets. Investors pulled out more than $43 billion from the region due to political and economic concerns. However, according to HSBC Private Banking, the US economy will start to slow in the first half of 2019, which will help to shift attention toward Europe's recovery story.

One industry that investors see as bullet proof is luxury fashion. After all, the rich are always willing to pay more to hold on to their status. With Europe being the centre of worldwide fashion, it makes for an interesting starting place when searching for the best companies to purchase shares in. One company that has received a lot of interest is Kering.

#1 Kering

You may not have heard of Kering before, but you have probably heard of some of the brands that they own such as Gucci, Yves Saint Laurent, Bottega Veneta, and others. Founded in 1881 and based in Paris, France, they are one of the largest global luxury brands in the world. So what is so special about them? and are they the best shares to buy today? Let's take a look:

MetaTrader 5 Supreme Edition - KER Weekly Chart

Source: Admiral Markets MetaTrader 5 Supreme Edition - #KER, Weekly Chart - Data range: 6 December, 2015 - 28 November, 2018 - Performed on 28 November 2018 at 7:53 PM GMT

The Technical Picture

The chart above shows a meteoric rise in Kering's stock price from late 2015 to mid 2018. Since then the market has fallen, but has been held at the € 365.00 price level multiple times. Are buyers returning to the market? Technical analysts would argue that they are, based on the horizontal support line in blue. Let's see what the fundamental picture is showing us.

The Fundamental Picture

There are some huge changes occuring in Kering. Most notably, they are launching their own e-commerce site that will be managed in-house. This new strategy has been set up in conjunction with new deals from Apple, and it has investors very excited.

So much so that analysts at investment bank UBS AG initiated a buy rating on Kering in November 2018, with a price target of €575.00. That gives it plenty of possible upside. Even the likes of Merrill Lynch & Co, Morgan Stanley, and HSBC have joined UBS AG in initiating buy ratings.

Markets Insider

Source: Markets Insider

Perhaps one of the most interesting things about Kering is the fact they will pay you to own their stock. In fact, all public companies pay you to own their stock. For those unaware, this process is known as 'paying dividends'. For Kering, the company may pay you EUR 6.00 for every share you own. However, this is only if you invest into the company by buying actual shares. How can you do this? One way is to use Admiral.Invest, which gives you access to 15 of the largest stock exchanges in the world. Not to mention:

  • Free real time market data
  • A state of the art multi asset trading platform
  • Low transaction commissions
  • Zero account maintenance fees
  • Dividend payouts from shares that you own

Now let's look at the second candidate for the best shares to purchase in 2019 in UK and European markets:

#2 Experian

Since the last banking crisis, lenders and financial institutions have been doing a lot more due diligence on consumers. That has been a big bonus for credit referencing agency Experian. So what is special about them and are they the best shares to buy today? Let's take a look.

MetaTrader 5 Supreme Edition - EXPN

Source: Admiral Markets MetaTrader 5 Supreme Edition - #EXPN, Weekly Chart - Data range: 29 November 2015 to 29 November 2018 - Performed on 29 November 2018 at 3:30 PM GMT

The Technical Picture

In the chart above we can see that the market has generally been rising since 2015. The buying of Experian shares accelerated in the middle of 2018. After a small decline, buyers seemed to step in again at the 1,708p price level, denoted by the horizontal support line in blue. Now that buyers are in control of the market, is there further upside to come? Let's take a look at the fundamental picture for more information.

The Fundamental Picture

In the US alone, Experian maintains credit information on more than 220 million users and 40 million active businesses. It's actually one reason it makes for a compelling play for the best shares to buy in 2019. Only 18% of its revenue comes from the UK, even though it is headquartered there.

This means that Experian has limited exposure to Brexit, and the uncertainty surrounding it. But it can also benefit from the current economic boom in the United States. Perhaps this is why investment bank JP Morgan Cazenove reaffirmed its overweight rating on Experian in November 2018, with a price target of 2,000p.

Markets Insider

Source: Markets Insider

They join nine other analysts, such as UBS AG, in their buy rating of the stock, with another six analysts on hold.

Top Shares to Buy in US Markets

Since Donald Trump won the presidential election in 2016, US stock markets have been surging higher, making a record high in September 2018. Despite the trade tariff dispute between the US and China, investors have been enjoying the Trump administration's tax cuts. More money for corporate America has translated into jobs, economic expansion, and healthy corporate earnings.

Growth, overall, is strong and it could be here to stay. As Jim Caron, a fund manager at Morgan Stanley Investment Management, says: "We're seeing higher productivity and more business investments, which implies that this isn't just a sugar high from the fiscal boost". So what companies are shaping up to be the best shares to buy in 2019 for US markets? Let's find out:

#1 Amazon

In September 2018, Amazon officially became the second company in the United States to reach a $1 trillion valuation. That metric alone makes the stock a worthy contender for an investors' 2019 portfolio. But there are other reasons which make Amazon special and worth considering to be among the best shares to buy today, and the top shares to buy in US markets.

Trading Amazon Shares in MT5

Source: Admiral Markets MetaTrader 5 Supreme Edition - #AMZN, Weekly Chart - Data range: 28 June 2015 to 29 November 2018 - Performed on 29 November 2018 at 4:30 PM GMT

The Technical Picture

Amazon stock has been on a meteoric rise higher in recent years. In fact, if you had bought $1,000 worth of Amazon shares when they first went public in 1997, then, as of 4 September 2018, the investment would have grown to $1,362,000.

As the chart shows above, Amazon stock seems to be 'in play', as it respects the sloping channel line highlighted in blue. Technical analysts would use this line to determine a bullish or bearish stance. With buyers already stepping in to the market off the most recent touch of the channel line, are buyers regaining control? Let's look at the fundamental picture for more information:

The Fundamental Picture

Amazon started out as an online bookstore and has since diversified into other fields. It's one reason why some bookstores are going out of business, but Amazon has still survived. The company is now moving into online retail, grocery stores, and the area that excites investors the most - cloud computing. Here's how Morgan Stanley breaks down Amazon's five main units:

New Base Case SoTP

Source: Morgan Stanley Research

Perhaps the most interesting thing to be taken away from this research is that Amazon is known as a platform where third-party businesses sell products to consumers. However, Amazon's cloud service, AWS, has grown considerably and is nearing the same revenue levels as its third party business. Let's not forget the company's foray into artificial intelligence chips, the streaming of live sports, and the tie up with Warren Buffett and JP Morgan to disrupt the healthcare market.

Markets Insider

Source: Markets Insider

This level of growth has investors and analysts very excited as we can see from the number of buy ratings on the stock.

#2 Berkshire Hathaway

You may not have heard of the company, but you've probably heard of its owner - billionaire investor Warren Buffett, dubbed the 'Oracle of Omaha' (where the company is based). Since taking control of the struggling textile manufacturer in the mid 1960s, Buffett used its cash flow to invest into other businesses.

Those investments have now given the company a market cap of over $500 billion. Some of those investments include the likes of Apple, Bank of America, American Express, and Coca-Cola. This makes Berkshire Hathaway a worthy contender to be considered among the best shares to buy today, and the top shares to buy in US markets.

Trading Berkshire Hathaway

Source: Admiral Markets MetaTrader 5 Supreme Edition - #BRKB, Weekly Chart - Data range: 19 July 2015 - 29 November 2018 - Performed on 29 November 2018 at 5:23 PM GMT

The Technical Picture

Shares in Berkshire Hathaway have been on a fairly smooth ride higher over the past few years. After a small dip in 2017, and also between September and October of 2018, buyers kept on returning to the market on the trend line of its previous lows. Many technical analysts would use this trend line support, denoted by the blue line on the chart above, as evidence of potential areas to buy the stock. With buyers firmly in control of the market, what does the fundamental picture tell us?

The Fundamental Picture

One of the benefits of Berkshire Hathaway stock is the fact that it gives you exposure to a collection of businesses in industries that are known as 'forever industries'. These include insurance companies, utility companies, banking institutions, railroads, and aerospace. In essence you are gaining exposure to a wide variety of companies like Apple, Bank of America, and Coca-Cola. Interestingly, Warren Buffett has spent nearly $1 billion buying back his own company stock. Known as 'share buybacks', it's only done if you think your stock price is cheap.

Markets Insider

Source: Markets Insider

Analysts are bullish on the stock with the highest price target of USD 265.00, and the lowest target of USD 220.00.

How to Invest in Stocks Today

When it comes to the stock market, the two most popular ways to participate are to learn how to trade stocks, and to learn how to invest in stocks. Typically, trading stocks is considered a more active approach. Investing in stocks is considered to be more passive. One of the major differences is the time frame the buyer is looking to hold their position for.

When learning how to trade stocks, most buyers would be holding their positions for days or weeks. When learning how to invest in stocks, most buyers would be aiming to hold their positions for months or even years. After all, there are certain benefits in learning how to invest in stocks such as:

  • Dividend payouts: As an investor, you could create a potential passive income stream with a portfolio of dividend paying stocks
  • Time: This is the one commodity you cannot get back. Holding longer-term investments helps you to concentrate your time on the things that are most important to you, such as friends and family
  • Retirement planning: Planning for the future is just as important as living in the present. Learning to invest in stocks is possible even when starting out with a small amount

If you are considering in investing in the stock market to build your portfolio with the best shares for 2019, you need to have access to the best products available. One such product is Admiral.Invest. Admiral.Invest enables you to invest in stocks and ETFs across 15 of the world's largest stock exchanges with the MetaTrader 5 trading platform. Other benefits include free real-time market data, premium market updates, zero account maintenance fee, low transaction commissions, and dividend payouts.

Invest In Stocks & ETFs

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  3. Each of the Analysis is prepared by an independent analyst (hereinafter "Author") based on the Author's personal estimations.
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