Vodafone Share Price Forecast - Buy, Sell or Hold?

Jitanchandra Solanki
10 Min read

Vodafone Group PLC (LSE:VOD) is a British multinational telecommunications company with operations in Europe, Africa, Asia and Oceania. Learn more about the Vodafone share price, including what the analysts are forecasting for the stock over the next few years and why Vodafone has one of the highest UK dividend yields right now at 10.80%. 

Vodafone Share Price Forecast in 12 Months

Are Vodafone shares a good buy? According to the 11 analysts polled by TipRanks for a 12-month forecast for Vodafone's share price, there are currently 6 buy ratings, 5 hold and zero sell ratings for Vodafone shares. Analysts at Goldman Sachs have one of the highest price targets on the stock of GBX 110.00p, while analysts at Jefferies have one of the lowest price targets on the stock at GBX 85.00p - both issued in 2023. 

Source: TipRanks, 22 June 2023

Even though there are more buy ratings for the Vodafone Group PLC share price forecast, it does not mean the share price will go up immediately. However, at the time of writing Vodafone’s share price was trading around GBX 72.00, meaning there is potential growth to the average and highest price target.

Currently, the stock is even trading around the lowest price target. With some analysts bullish in the long-term it could represent an interesting scenario for value investors. Further below, we dig into what is influencing Vodafone's share price and what could lie ahead in the future. 

How to Buy Vodafone Shares

Interested in knowing how to invest in Vodafone shares? With Admirals, there are several different methods:

  • Invest.MT5 Account. This account allows you to buy real shares and ETFs from 15 of the largest stock exchanges in the world.
    • Enjoy a low minimum transaction amount of 1 GBP with just 0.1% commission on Vodafone shares.
  • Trade.MT5 Account. This account allows you to buy and sell CFDs (Contracts for Difference) on more than 4,000+ instruments covering shares, indices, commodities, currencies and more.
    • Enjoy a low minimum transaction of 1 GBP with just 0.1% commission on Vodafone shares.
    • Trade long and short. With CFDs, you merely speculate on the price movement of the market rather than owning the underlying shares.
    • Trade on margin. For retail traders, you can open a position in Vodafone with just 20% of the full investment needed to be held as margin. This can amplify profits and losses so be careful.
  • Demo Account. You can open an Invest.MT5 and Trade.MT5 demo account for FREE and test out all of the features for yourself until you are ready to go live.

All of these account types offer you instant access to the world’s most popular trading platform MetaTrader 5 which can be used on desktop, web or mobile.

Invest in the world’s top instruments

Thousands of stocks and ETFs at your fingertips

Vodafone Shares History

While global stock markets crashed during the pandemic, Vodafone’s share price had been struggling since 2018. In fact, from the high of 2018 to the pandemic low in March 2020, the stock has fallen around 60%. After a brief rally higher, the share price has continued to struggle lower and is trading below its pre-pandemic price level. 

Why are Vodafone shares going down? During this period of time, Vodafone had been struggling with a decline in global sales and a high level of debt. The pandemic also took its toll on Vodafone’s share price as there was a huge decline in roaming revenue.

However, the Vodafone share price forecast 2021 experienced some positive elements. The company sold off some of its European mobile tower's business with the rest due to be spun off into a separate company that will be listed on the Frankfurt Stock Exchange.

The high debt load comes from Vodafone’s $21.3 billion acquisition of Liberty Global’s cable systems in the Czech Republic, Germany, Hungary and Romania. The aim is for Vodafone to be Europe’s leading converged operator with 116.3 million mobile customers, 24.2 million broadband customers and 22.1 million TV customers across 13 European countries.

In June 2023, Vodafone announced a deal to merge their UK-based operations with Three to create the UK's largest mobile phone operator. While the deal is yet to be approved by the Competition and Markets Authority (CMA) it could take their combined market share past BT Group's EE and Virgin Media's O2 networks. 

Vodafone is expected to hold a 51% stake in the merger and there are plans to invest £11 billion in the 5G network over the next 10 years. This could make a Vodafone share price forecast 2025 very interesting if the deal goes through.

Vodafone Share Price Buy or Sell Research

Analysts tend to focus on either fundamental or technical research while some will analyse both. 

The Fundamental Picture

News of Vodafone's potential merger with Three in June 2023 could prove to be a huge book for the telecommunications operator, ensuring a larger slice of the UK mobile phone network. However, it does not disguise some of the other factors affecting the company. In 2023, Vodafone reported revenue that was only 0.2% higher than its revenue for 2022. Debt was five times higher than its pre-tax profit level with changes in management not yet yielding results. 

There are some recent changes that have taken place that are worthwhile watching. Vodafone's largest shareholder - e& - now has a seat on the board. The company based in the United Arab Emirates has done well in growing companies in the Middle East and Africa so could provide an interesting dimension for Vodafone. 

Another reason Vodafone garners so much attention is the fact it tends to be on most people's list for UK dividend stocks for income to watch. The company has a strong record of paying out dividends and because its share price has been falling, the current dividend yield is 10.80% meaning you will be paid this amount for just holding its shares. 

The Techincal Picture

Source: Admirals MT5 WebTrader. VOD. Monthly. Date: From January 1990 to June 2023, accessed in June 2023. Please note: Past performance is not a reliable indicator of future performance or results. 

The long-term Vodafone price chart shown above from 1990 to June 2023, highlights the recent share price decline. Price is approaching near record lows which may attract some value investors who are also interested in the higher dividend yield as the share price falls. Identifying your investment objectives is important to prioritise growth or income (in the form of dividend payments). 

The World's Premier Multi Asset Platform

Why Invest in Vodafone Shares with Admirals? 

✔️ Admirals is authorised and regulated by the UK Financial Conduct Authority (FCA), the Cyprus Securities and Exchange Commission (CySEC), the Jordan Securities Commission (JSC) and others.

✔️ Open an Invest.MT5 account to invest in stocks and ETFs to build a long-term portfolio and a passive stream of income through dividend investing. 

✔️ Invest in stocks and ETFs from 15 of the largest stock exchanges in the world from just 0.02 USD per share on US stocks and 0.1% commission on UK stocks. 

Did you know that you can test ALL of these features by opening a FREE demo trading account? 

Click on the banner below and get started today. ▼▼▼ 

Trade with a risk-free demo account

Practise trading with virtual funds

FAQs on Vodafone Share Price


Why is Vodafone share price so low?

Vodafone's share price has struggled in recent years due to the high debt load which is now five times its pre-tax profits and stagnating sales and revenue. However, new board members and a potential partnership with UK mobile network operator Three could help to turn the company around if it gets approved by regulators. 


Where is Vodafone share price heading?

Of 11 analysts polled the highest price target for Vodafone's share price over the next 12 months is GBX 185.00p with the lowest price target at GBX 75.00p. 


Is Vodafone a buy, sell or hold?

Currently, of 11 investment banking analysts polled 6 have buy ratings on the stock, 5 have a hold rating on the stock with 0 sell ratings. 


How often do Vodafone pay dividends?

Vodafone pays a diviedn twice a year in February and August. Currently, Vodafone's dividend yield is 10.80%. 



The given data provides additional information regarding all analysis, estimates, prognosis, forecasts, market reviews, weekly outlooks or other similar assessments or information (hereinafter “Analysis”) published on the websites of Admirals investment firms operating under the Admirals trademark (hereinafter “Admirals”). Before making any investment decisions please pay close attention to the following:

  1. This is a marketing communication. The content is published for informative purposes only and is in no way to be construed as investment advice or recommendation. It has not been prepared in accordance with legal requirements designed to promote the independence of investment research, and that it is not subject to any prohibition on dealing ahead of the dissemination of investment research. 
  2. Any investment decision is made by each client alone whereas Admirals shall not be responsible for any loss or damage arising from any such decision, whether or not based on the content. 
  3. With view to protecting the interests of our clients and the objectivity of the Analysis, Admirals has established relevant internal procedures for prevention and management of conflicts of interest. 
  4. The Analysis is prepared by an independent analyst (Jitan Solanki, hereinafter “Author”) based on personal estimations. 
  5. Whilst every reasonable effort is taken to ensure that all sources of the content are reliable and that all information is presented, as much as possible, in an understandable, timely, precise and complete manner, Admirals does not guarantee the accuracy or completeness of any information contained within the Analysis. 
  6. Any kind of past or modelled performance of financial instruments indicated within the content should not be construed as an express or implied promise, guarantee or implication by Admirals for any future performance. The value of the financial instrument may both increase and decrease and the preservation of the asset value is not guaranteed. 
  7. Leveraged products (including contracts for difference) are speculative in nature and may result in losses or profit. Before you start trading, please ensure that you fully understand the risks involved.



How to Build an Investing Portfolio - 5 Strategy Examples
In this article, we go through what an investment portfolio is, how to build one and several investing portfolio examples. Table of Contents What is an Investment Portfolio? 5 Investing Portfolio Examples How to Build an Investing Portfolio in 3 Steps Conclusion FAQs on Building an Investin...
4 Best Investments for 2024
If you’re thinking about your long-term financial future, then investing may be a key part of your plan. In this '4 Best Investments' guide, we cover some of the best investment trends for this year and how to start investing in them with competitive commissions and premium analytical tools. Table...
Top 5 Best 3D Printing Stocks to Watch: Invest in 3D Printing
Let's enter the world of 3D printing stocks, where innovation meets investment potential. Over the last decade, 3D printing technology has proven to be a transformative force across various verticals. As this cutting-edge technology continues to evolve and disrupt traditional manufacturing methods,...
View All