Investing in Sports Stocks

Roberto Rivero

As well as providing entertainment for people around the globe, sport is a multi-billion dollar industry. So, what if investors want in on the action? What are the best sports stocks to watch in 2024? In this article, we take a look.

Best Sports Stocks to Watch

Sports stocks can refer to the shares of any company which is involved in the sports industry, meaning it can cover a wide variety of businesses.

Naturally, what constitutes the best sports stocks will depend on the individual investor and their investment goals. However, in the following sections, we will highlight some of the top sports stocks in terms of market capitalisation available to investors in 2024.

Manchester United

Manchester United is the largest publicly traded football club stock in terms of market cap and revenue, and is also one of the most successful football teams in the world.

Despite debuting on the New York Stock Exchange more than a decade ago, Manchester United shares have not gained as much as shareholders may have hoped. However, the football giant pays a modest dividend, with the stock yielding around 1.4% at the time of writing.

Currently, Manchester United is undergoing a period of transition, as new stakeholder Sir Jim Ratcliffe and his INEOS Group take over football operations for the club. 

Madison Square Garden Sports

There are not many professional sports teams which are publicly traded, but the next sports stock on our list gives investors a fairly unique opportunity to gain exposure to multiple different teams with a single investment.

That’s right, Madison Square Gardens (MSG) Sports is a US holding company which owns not one but four US sports teams. Those teams include the New York Knicks and the New York Rangers, which play in the National Basketball Association (NBA) and National Hockey League (HNL) respectively.

The company was originally formed in 2010, after being spun off from Cablevision. In 2020, it subsequently spun off its non-sports assets, including the sports arena which bears its name, into a separate company, Madison Square Garden Entertainment.

MSG Sports is also a dividend paying sports stock, with a yield of around 4% at the time of writing.

Atlanta Braves Holdings

The Atlanta Braves are a US baseball team, which play in Major League Baseball (MLB) and are the oldest continuously operating professional sporting franchise in the country.

The Atlanta Braves are a subsidiary of Liberty Media, but was split-off from its parent company to become a separate publicly traded entity in July 2023, giving investors the opportunity to invest directly in the baseball team.

Formula One Group

The Formula One Group is a group of companies responsible for the organisation, promotion and which owns the commercial rights of the FIA Formula One World Championship.

Like the Atlanta Braves, the Formula One Group is a subsidiary of Liberty Media, but trades on the Nasdaq as a tracking stock, designed to track and reflect the performance of Liberty Media’s businesses which are attributed to the Formula One Group.

DraftKings Inc

DraftKings initially started as a fantasy baseball competition, but now operates fantasy sport contests in a range of other sports, including American football, football, basketball, and boxing.

Following a ruling by the US Supreme Court in 2018, states outside Nevada in the US begun to legalise sports betting and DraftKings capitalised on this by quickly moving into the industry. Since offering its first online sports betting services in New Jersey, it has expanded to 23 other states.

This is a company which is still growing, and could grow even further should more states decide to ease gambling restrictions. In the final quarter of 2023, the company’s Monthly Unique Payers increased 37% from the previous year.

How to Invest in Sports Shares

With an investing account from Admirals, you can buy shares in all the top sports stocks highlighted in this article. In order to get started, follow these steps:

  1. Open an Invest.MT5 account.
  2. Log in to the Dashboard.
  3. Open the web trading platform.
  4. Search a sports stock to invest in and click its symbol to open a price chart.
  5. Press ‘Create New Order’ enter the number of sports shares you wish to purchase and click ‘Buy’.
Depicted: Admirals MetaTrader WebTrader – Madison Square Garden Sports H1 Chart. Date Captured: 22 February 2024. Past performance is not a reliable indicator of future results.

Investing with Admirals

As well as the sports shares highlighted in this article, an Invest.MT5 account allows you to invest in more than 4,500 stocks and over 200 Exchange-Traded Funds (ETFs). Click the banner below to register for an account today:

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Top Sports Stocks - FAQ

Are any sports team publicly traded?

Yes. Although it is not that common, there are a number of professional sports teams which are listed on stock exchanges. This includes Manchester United, Borussia Dortmund and the Atlanta Braves.

Is investing in a sports team a good idea?

As with any investment, the answer to this question depends on not only the specific investment in question, but also the individual investor and their goals. It is important to always conduct independent research before making any decision and to only make investments which suit your personal goals.

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The given data provides additional information regarding all analysis, estimates, prognosis, forecasts, market reviews, weekly outlooks or other similar assessments or information (hereinafter “Analysis”) published on the websites of Admirals investment firms operating under the Admirals trademark (hereinafter “Admirals”) Before making any investment decisions please pay close attention to the following:

  • This is a marketing communication. The content is published for informative purposes only and is in no way to be construed as investment advice or recommendation. It has not been prepared in accordance with legal requirements designed to promote the independence of investment research, and that it is not subject to any prohibition on dealing ahead of the dissemination of investment research.
  • Any investment decision is made by each client alone whereas Admirals shall not be responsible for any loss or damage arising from any such decision, whether or not based on the content.
  • With view to protecting the interests of our clients and the objectivity of the Analysis, Admirals has established relevant internal procedures for prevention and management of conflicts of interest.
  • The Analysis is prepared by an independent analyst Roberto Rivero, Freelance Contributor (hereinafter "Author") based on personal estimations.
  • Whilst every reasonable effort is taken to ensure that all sources of the content are reliable and that all information is presented, as much as possible, in an understandable, timely, precise and complete manner, Admirals does not guarantee the accuracy or completeness of any information contained within the Analysis.
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