- Supporting success. We believe everyone creates their own success. Our role is to give them the tools and knowledge to achieve their goals.
- Trading with integrity. We recognise that we have a responsibility to do business ethically and transparently, and build trust in the financial services market.
- Global perspective. Our vision is of a global marketplace where everyone can trade in every market, no matter where they are. And we encourage our clients to be part of our rapidly growing online community.
- Keeping it simple. We explain everything we do clearly and directly, in plain English rather than financial jargon. We disclose all the technology we use.
- Ethical customer selection. We abide fully by the FCA’s appropriateness test, and even reject prospective clients if we believe that our services aren’t right for them.
- Protecting what matters. We do everything we can to preserve our clients’ assets and trading capital. If our clients don’t prosper, neither do we.
- Care and diligence. We work to a consistently high standard, using state-of-the-art technology. Our aim is to empower our clients to trade safely and profitably in the global marketplace.
- Always looking forward. We believe in innovation. Our R&D and IT departments are always looking for ways to improve our software and our service to clients.